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Explore our analyses and findings on brands, society, culture and innovation

Latest articles

Branding
05
.
21
.
2025
4
min read

Jaguar's Rebranding: The Agency's Role in the Success and Failure of the Project

Jaguar's Rebranding: The Agency's Role in the Success and Failure of the Project
Society
07
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16
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2025
10
min read
July 16, 2025

Air Conditioning Under Fire

Air Conditioning Under Fire
AI
10
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07
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2025
7
min read
October 7, 2025

What if AI-generated content was… pointless?

What if AI-generated content was… pointless?
Branding
09
.
20
.
2025
8
min read
September 20, 2025

Destination Brands: towards a new geopolitics of desire

Destination Brands: towards a new geopolitics of desire
AI
09
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10
.
2025
6
min read
September 10, 2025

AI and ecological finitude: the company in the age of grand tension

AI and ecological finitude: the company in the age of grand tension
Management
05
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20
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2025
4
min read
May 20, 2025

The Difficult Job of Being a CMO or Communications Director Today

The Difficult Job of Being a CMO or Communications Director Today
Branding
05
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22
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2025
5
min read
May 22, 2025

Progressive Brands: Episode 1

Progressive Brands: Episode 1
Branding
05
.
16
.
2025
6
min read
May 16, 2025

Brand Architecture: A Business Performance Lever in Both B2C and B2B

Brand Architecture: A Business Performance Lever in Both B2C and B2B

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