Creating the reference brand for marketing and society content on social media
Mythosolgos literally means the place of myths.
In this case, the new myths. The myths of an age marked by consumerism and the globalisation of ideas.
To understand the world around us, the construction of imaginary worlds and the signs that captivate our attention, Mythoslogos is developing several formats for which it has been necessary to create the universe and produce the content.
The challenge
Creating a channel out of thin air in the crowded world of social networking is no mean feat! That's the challenge we were given. We had to build a timeless universe that was also capable of keeping up with the times. It's a world that's easy for the production team to adapt to, but one that's also highly demanding creatively.
What we did
We developed an umbrella brand called Mythoslogos. Its ML brand block is in keeping with the great era of television. An evolving, bold brand block that contrasts with the Mythoslogos name, which is intended to be a reference source, like a Wikipedia of marketing and branding.
The colourful world makes an impact and brings the content to life without overpowering it.
Within Mythoslogos we have also created the Débat de Potos programme, which gives pride of place to verbal jousting while having fun. Débat de Potos is a game-debate, and that had to be reflected in the serious branding, which doesn't take itself too seriously. A neon logo gives physicality to this programme, which we hope to see on YouTube for a long time to come!
The outcome
After several months of existence, the channel is organically building up its audience. It is taking its place in the social media world and hopes to reach 100,000 views after a year's existence.
The first collaborations are envisaged and the brand is developing affinity thanks to its branding and quality content.
What our clients say
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