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Creating the Visual Identity for the 2025 Basketball Supercoupe
To announce this landmark event at the start of the sporting season, the League entrusted ELEF with the mission of creating a powerful key visual, rolled out into a social media communication campaign designed to resonate with a wide audience.
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The challenge
To create an image that is both clear and impactful. To reconcile two highly codified worlds — the urban, energetic spirit of basketball and the institutional, almost sacred aura of tennis — without falling into cliché or diluting the message. Above all, to turn this visual into the emblem of the event: instantly recognisable, versatile, and adaptable across print, outdoor, digital, and social media.
What we did
We developed a strong figurative concept inspired by the illustrated posters of Roland-Garros, leaning into the deliberate incongruity: basketball players in full motion on Roland-Garros’ centre court.
The clay-red court was graphically hybridised to merge tennis and basketball lines. Players soar above the net in an explosive choreography.
This visual tension captures the very essence of the event: shifting boundaries, both literally and figuratively.
The visual sets the stage, imposes an atmosphere, and conveys a simple message: this encounter is historic.
Social Media Rollout
Around the poster, we designed a digital ecosystem built on four key content pillars to engage, tease, and activate:
- Immersive content: reveal videos, match highlights, and dynamic edits blending gameplay sequences with iconic Roland-Garros elements to visually anchor the Supercup concept.
- Participatory content: graphic riddles, fan-base mobilisation calls, and prompts to spark community interaction in comments.
- Editorial & inspirational content: carousels featuring tennis and basketball legends, illustrations fusing the two sports, and themed countdowns styled as match scores to build anticipation.
- CTA & conversion content: reels dedicated to ticketing, messaging designed to play on the FOMO effect.
Each format played a specific role in the narrative, yet all contributed to building a cohesive aesthetic and a spectacular tone faithful to the key visual.
The outcome
- A visual unanimously praised for being clear, surprising, and memorable
- Strong visibility in the press and across social platforms
- A visual identity that became the backbone of all event communication (including the ticketing landing page)
Most importantly: a milestone for the LNB, asserting its boldness, modernity, and ability to create surprise within the French sporting landscape
What our clients say
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