ATTAQUE - DEFENSE / The song of French basketball culture
Music is undoubtedly the most sensitive cultural subject. Everyone can give their opinion, yet few are professionals. To carry out a high-quality operation while respecting the artists, we put together a team of experts.
The challenge
Music is undoubtedly the most sensitive cultural subject. Everyone can give their opinion, yet few are professionals. To carry out a high-quality operation while respecting the artists, we put together a team of experts.
What we did
To carry out this project, ELEF was responsible for the artistic direction of the track. In collaboration with Triple-Double and Warner, ELEF set up a project that was unprecedented in the world of entertainment and music. For the first time, a league was co-producer of the track. Together with Warner, we brought together three artists: Feder, Malo and Sarah Coponat. After several working sessions, a powerful track, designed for sports arenas, emerged. Attaque-Défense tells the story of French basketball. It echoes the crowd chanting ‘Défense’ in overheated stadiums, but Malo has skilfully incorporated the fact that attacking is also part of our DNA.
The team then worked on the content and marketing for the track so that it could be released on all platforms.
The outcome
Presented at the 2025 Super Cup, Feder's track Attaque-Défense (featuring Malo and Sarah Coponat) got off to a great start with xx streams across all platforms in 72 hours.
It is now played at every Betclic Elite and Elite 2 match.
What our clients say
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