Koïno, from SME Partner to Trusted Voice with Major Accounts

The data and AI market is thriving but increasingly crowded. To stand out, Koïno needed to reinvent itself and open a new chapter in its story.

The challenge was to build a new visual identity while preserving Koïno’s current growth dynamic.

After analysing the priorities and motivations of major accounts, we shaped a narrative around the idea that technology is transforming organisations faster than their ability to understand it. Koïno’s mission is therefore to make AI and data true drivers of progress — both business and human.

With Koïno, companies can regain control of their technological transformation.

Visually, we faced two design challenges.

First, addressing the issue of the diaeresis (tréma) on the “i”. The two floating dots unbalanced the logo, but without them the company name would not be pronounced correctly. The constraint needed to be turned into a strength.

Second, ensuring that the brand conveyed its technological dimension. Koïno had often been perceived as a staffing platform for tech and AI rather than as a provider of strategic solutions.

To resolve the pronunciation issue, we designed a compact logotype where the diaeresis is an integral part of the overall mark. It has become a distinctive symbol rather than just a set of letters.

To express the technological dimension, we drew on the codes of SaaS companies and tech product providers. This created a bridge between service and product, making Koïno a credible player capable of mastering all technological solutions.

The Koïno brand now carries a far more assertive presence. It has gained in strength — and it shows.

The narrative enables the company to speak directly to the concerns of major corporates: making decisions that will act as long-term drivers of progress.